Before 2007, Blogs were one of the most popular social media tools that helped people to connect with experts writing on different topics. With Instagram, Facebook, and YouTube we have seen a new wave of branded content, influencers/creators are doing a paid collaboration with brands. This was not the case before; bloggers were authentic and…
AI to analyze the confidence of Indian leaders
One of the world’s oldest Public Relations Company The Worldcom Group has released the 2nd edition of its “Confidence Index report 2019.” It comprehends and analyzes issues that concern global business leaders and their confidence level. The content came from topics that were already being discussed and published by CEOs and CMOs at large….
Book Review: Social Media explained
Mark W. Schaefer Published February 17th, 2014 Mark is a prominent social media expert who has penned numerous books on his field of expertise. Mark W. Schaefer is a globally-recognized blogger, speaker, educator, consultant, and author. In the first section of the book, Mark talks about the elements of the content media strategy. The author…
All you need to know about HPV screening
Cervical cancer is one of the prominent threats to women’s health in India. It is the most common cause of cancer-related deaths worldwide and around 60,078 cervical cancer deaths occur in India annually. Cervical cancer is a result of the change in DNA, in the cells of the cervix which leads the cells to multiply…
What COVID-19 has taught the world!
These are extraordinary times. We have come to a point where we are uncertain if we will be able to overcome this situation or not. The world will now be divided into before COVID-19 and post COVID -19. Although the world has fought various epidemic this one is the most dangerous amongst all. This tough…
Art movements and perception building
We all know storytelling is one of the important aspects of communication. Storytelling is the core as well as the outer layer of any communication message. Similarly, the art form used to tell the story is equally significant. Art movements or forms are the underlying fundamental of any communication message and play a large role…
The scent of a woman: Prominent speech scene analysis
The scene I’m going to discuss has a very powerful and famous speech in the movie Scent of a woman. Here Lt. Col. Frank Slade (Al Pacino) is defending Charlie Simms in front of the headmaster Trask and the Baird school disciplinary board. Breaking the ice – how was it done and the factor used. Let’s…
COVID-19 and Brands
Coronavirus outbreak across the world has caused anxiety and myths and is being discussed and debated in the digital world. This fiasco has opened a new dimension for brands to align their messaging with the cause of providing correct information and providing support to the communities around them including their personnel. Brands like HUL and…
Ethics in PR
The word ethos is derived from the Greek ‘Ethos’ which means what a good person is or does to have a good character. In my opinion, ethics mean to do the right thing. Ethics can be subjective in personal life but in professional life following ethics is important for the sustainability of any organization. From…
Stop tossing around the word “depression”
We all know that mental health and other areas related to it are often brushed under the carpet. Although it is more a slightly addressed topic now than before due to positive representation in pop culture and celebrities coming out with their stories, ground reality still differs. Mental illness is pervasive. Victims can be the…
Saloni Ginnare 